The Craftory is investing $20 million into Dyper to support its expansion in the U.S. and amplify its impact. The Craftory is leading the round with existing investor HCAP also participating.

An estimated 27.4 billion disposable diapers are used annually in the U.S., resulting in 3.4 million tons of used diapers added to landfills yearly. Scientists estimate a discarded disposable diaper containing plastic takes approximately 450 years to decompose. This makes diapers as environmentally dangerous as single use plastic bags with similar risks of micro plastics entering the environment, the company says.

Dyper is a subscription-based diaper service that delivers the highest quality bamboo-based compostable diapers directly to customer’s doorstep each month. They are free from chlorine, latex, alcohol, PVC, lotions, TBT or Phthalates and unprinted, unscented, soft to the touch, yet extremely durable and highly absorbent. Dyper packaging is made from oxo-degradable materials, and Dyper purchases carbon offsets that actively promote reforestation for each delivery.

Dyper subscribers can also opt-in to the first of its kind ReDyper program, which uses specially engineered UN Haz Mat shipping boxes to return soiled diapers for composting. The waste composted through this program is used in specialized applications, such as for vegetation in highway medians.

Dyper has also announced the acquisition of Earth Baby, which has led a regional diaper composting service in the San Francisco Bay Area since 2008.

“Dyper was created because I knew there had to be a better way to diaper babies with the safest materials,” says Sergio Radovic, CEO and founder, Dyper. “Earth Baby has been a pioneer in the diaper composting space and by marrying our brands we are able to close the loop in the diaper supply chain by offering manufacturing, distribution and in-house composting to complete the diapering cycle in the most earth-friendly way possible.”

The Earth Baby acquisition will enable customers in the San Francisco Bay Area to enjoy easy pickup and delivery of Dyper’s compostable diapers, positioning the company to expand the service into more major cities in the U.S. and ultimately evolve into a full-service eco-friendly baby products’ concierge service. Founded in 2008, Earth Baby’s founders, Mark Siminoff and Tony Patron, started their company as young parents who were passionate about the planet. Earth Baby was the first and only diaper composting service in the United States.

“We are thrilled to have found a kinship with Sergio and the Dyper company,” says Tony Patron, co-founder of Earth Baby, “Together we can take this shared mission to the next level through ReDyper’s expansion and continue to compost diapers to ensure that consumers aren’t adding to the more than 20 billion diapers filling landfills in the U.S. yearly.”

Siminoff and Patron will remain on the executive team as part of the Dyper acquisition overseeing the ReDyper program and logistics including immediate plans for local market expansion in Los Angeles, San Diego, Phoenix, Arizona and Las Vegas, Nevada. Dyper will continue the national ReDyper program with TerraCycle to allow all U.S. families to have the easy ability to limit their carbon footprint and have their Dyper diapers composted and eliminated from entering landfills.